Marketers and online business owners have long realized that videos are the absolute best way of reaching people on the web and social media.
The biggest cons of using engaging videos to gain traffic for your website, blog, or social media page, yet, is that… you need to able t create them. Otherwise, you are forced to hire - and therefore pay - a professional video-maker that does it for you.
This might sound like a joke but - as a marketer and online entrepreneur myself - I’ve often found myself having problems creating top-quality videos that could be attention-grabbing, engaging, and bring results in terms of traffic and sales.
More than once I ended up passing my projects to a professional video-maker so they could complete them with the professional look that I wasn’t able to provide. Sometimes, I could get the final video quality I wanted, but the costs in terms of time and energy spent on the project were just too high.
Also, no matter how I dedicated I was, there were always tons of videos out there that just looked and sounded better than mine. They had intros, graphics, images, captions That I just didn’t know how to implement in my videos. Instead of backing off, though, I decided to do some research.
I was ready to subscribe to a professional and expensive video-making course if needed, but - lucky me! - my researches have brought to something else. Instead of spending money and hours learning how to use complicated video editing software, there are tools available that can make the process easy and affordable.
Klippyo Kreators isn’t the only one that I’ve tried, but one of those that most impressed me. With this review, I want to share my experience and opinions about the Klippyo platform from the point of view of a non-professional video-maker.
A Quick Overview
For those who like to jump straight to the point, Klippyo is a cloud-based video-making tool that lets you create engaging videos in a matter of minutes. With this tool, you can implement captions, graphics, intros, outros, and more to your videos while giving them a top-grade professional look.
Being a cloud-based tool, you can access it from your browser, no matter the device (computer, tablet, smartphone) or operating system you are utilizing. With tons of pre-made templates and libraries available, it also allows the user to customize their videos as they wich. Keep on reading to discover all the features of this amazingly helpful software!
Who is behind Klippyo?
Klippyo is the result of the collaboration of Joey Xoto with the team that created Viddyoze - the leading automated 3D animation online platform - and Derral Eves - a YouTube Superstar with billions of viewers.
Joey Xoto is an experienced marketer and brought his experience and expertise in the creation of a video-making software specifically aimed at marketers and online entrepreneurs.
I find this extremely important: what marketers or online entrepreneur need from a video-making software is different from what professional video-makers require from the tools and platforms they use.
The problem is that video-making tools are often designed by those professional video-makers that have no idea of what the needs of an online entrepreneur are.Klippyo is instead created by people who understand our needs and included in this tool only the features that were actually useful. We don’t need digital effects that make a character look like he or she is flying over Manhattan. We need to create attention-grabbing, engaging videos quickly, and to be able to upload them on our platform just as quickly.
When you purchase Klippyo you become a Klippyo Creator and the following features will be available to you.
Unlimited access to the Creator Marketplace
The Marketplace provides you with full-length video sequences that you can use as many times as you wish. No matter your niche, you’ll find pre-made templates that are ready to use and suitable for your type of business and needs.
You can download any asset that you like. With no limits. The amount, variety and quality of such assets is impressive: this allows you to browse, pick what you like, and create a video in a matter of minutes.
Being a Klippyo Creator means to have access to massive libraries that provide top-grade videos, images, and audio tracks available for you to use in your videos.
Monthly Refreshed Library
This is something I appreciated a lot in this software and that I couldn’t find in other tools that I tested. When you purchase software with included libraries, you can have thousands of items you can choose from but they most likely will remain the same, even you utilize that same software for years.
Klippyo team, instead, refreshes the libraries on a monthly bases, adding new templates, videos, images, and more. They are not adding 20-30 new items every month: they refresh their libraries with thousands of new elements to make sure (1) you never remain out of stock and (2) every content created on Klippyo is 100% unique.
Licensed Audio tracks
One of the features that I most appreciate about Klippyo is the included audio track library, full of licensed tracks. One of the things that used to require a lot of time when I created videos for my business using other software was searching for suitable audio tracks that I could use legally (without having to pay fees or violating copyright). Most of the services available online that provide licensed audio files for free have poor libraries filled with tracks that sound all alike. Having a built-in licensed audio track library in Klippyo was a huge improvement for my work.
Emoji and Sticker
Emoji and stickers have become part of our language. I don’t see why we should limit this way of communicating to chats and SMS. This is actually an idea that the Klippyo Emoji and Sticker feature made me think of: to use emoji and adding them directly to my videos. They turned out to be a great way of encouraging likes and shares.
This is a feature I couldn’t find in any other software that I tested. If you want to use quotes on other software, your only option is to search for the quote online and then use the text tool to implement it to your video. Klippyo has a built-in quote tool! It has an integration wit ha quotation site that makes it fast to create quote videos.
Direct Social Media Integration
We all know that one way of sharing videos today is by uploading them on social media pages. Klippyo’s creators understand this well and they thought of implementing an integration that allows you to publish your just created videos directly on your social media page. All the most popular social media platforms are available: Facebook, YouTube, Instagram, Twitter, and more.
So, instead of having to go through multiple steps and use several apps (which is what you should do with other video-making tools) with Klippyo you can share your edited videos on your social media with just a few clicks and directly from Klippyo platform.
Custom Aspect Ratio
You can set any aspect ratio you want for your edited videos. This way you can make sure your videos have the perfect size for the platform you are going to publish them on.
Viddyoze is a platform that lets you create animations in an easy and quick way. Lots of users have started using it since it makes the whole process extremely simple, both for beginners and professional animators. Klippyo features an integration with this software so that you can import animations with just 1 click.
What Can You Do With Klippyo?
When Klippyo creators designed this software they had marketers and online entrepreneurs in mind. They thought of their needs and what types of videos they use to deliver their messages and provide them with a simple tool that would help them in their work. So, what can you do with Klippyo?
Classic videos. This is very traditional: if you need to edit a classic video, Klippyo lets you do it the easiest way.
Square videos. There has been a revolution in video size recently due to social media meanly. Now you can see square videos even more often than traditional ones. In order to adapt your videos quickly to this new tendency, Klippyo gives you the possibility to convert your videos to squared ones but also and most importantly to create square videos with just a couple of clicks.
Meme videos. If square videos have been a little revolution, Memes have been a huge one. Instead of struggling to understand how you can utilize this revolution to gain traffic for your platforms, you can use Klippyo to turn your videos into Meme in the easiest way. It really takes a couple of clicks and a bit of creativity.
Captioned videos. This is something important I had never thought of before Klippyo and somehow I have to thank its creators for this useful tip. Did you know that 855 of Facebook users watch videos with the sound off? Without caption you just lose this huge percentage of possible viewers/clients. With Klippyo you can not only upload caption easily but also use the built-in captioning service.
Compilation videos. You can create compilation videos starting from images or videos and upload them directly on YouTube. I think that for those YouTube channels that make video-lists (such as the top 5 places to visit this year) this feature is extremely useful.
Vertical videos. Vertical videos are optimized for mobile views which are most probably the vast majority of the views your videos will receive (simply because the vast majority of people today browse the Internet from their mobiles).
Video intros and outros. You can choose among templates to create intros and outros for your videos. This is something I couldn’t wait for! I think intros and outros give that professional look to videos and I wanted to implement them on mine. I didn’t know how to do it before Klippyo but now the tool makes it extremely simple for me.
How does it work?
Let’s come to the practical stuff: how can you actually create a video on Klippyo? How hard/easy is that? I want to explain the overall process so you can make your own idea.
1. The first thing you need to do is accessing the platform from your computer or tablet. You can also access fro your smartphone but I don’t know how comfortable it can be to edit a video from a small screen (if you are in a hurry you can do it, though - this is all that matters.) Since Klippyo is fully cloud-based, you don’t have to install anything: just open your browser and log in to Klippyo.
2. Once you’ve opened the software, the smartest thing to do is to choose between the hundreds - probably thousands - of templates.
3. Now it’s time to customize your template with your own video clips and images. The video-editing tool is very intuitive, you have lots of functions all gathered in one place.
- The main video section stays in middle: this is where the frame you’re working on is showed and also where the preview of the video your creating is displayed.
- Just under the video section you have the play button that you can use to preview your videos.
- You also have the ‘plus’ button - just next to the play button - to add media or elements to your creation.
- Next to the buttons, you can visualize the video-frames
- Below the video-frames, there’s a section that can show the different elements that you’re adding to your video. (text, emoji, quotes, audio…). Through the button on the left you can select which one you want to visualize.
- On the top of the screen you can see the project name.
- The right-hand side of the screen is where you can edit the selected video options. For ant element you want to add to your video, you can choose font, color, size, position, and name.
- Select the Aspect Ratio for your video depending on what platform you want to share it on.
- Add an audio track to your video using the plus button on the low-side of the screen. With the plus buttons and the options available on the right side of the screen you can basically add and customize any element of your video.
- The final step is to export your video. The format and size will depend on the aspect ratio you choose while editing.
Klippyo offers two subscription options: a basic and a more advanced one. The basic package is a bit limiting in my opinion and for the use I made of the software but, on the other hand, the more advanced packaged (called Klippyo Studio) costs just $10 more than the basic one (called Klippyo Personal). Let’s see them in the details.
You can purchase Klippyo Personal for a price of $87. This is extremely cheap for and advanced software tool like this. It includes:
- The possibility of creating 80 videos;
- Access to 30 royalty-free audio tracks;
- 10 full-length customizable video sequences
- Customer Support
It doesn’t include:
- Stock Images
- Stock video clips
- The possibility of reselling your video (you don’t have the commercial license).
Klippyo Studio includes all the features in the Klippyo’s arsenal.
- Commercial rights so you can sell videos to customers
- The possibility of creating unlimited videos
- Access to all features and integrations
- Customer Support
To utilize Klippyo’s full potential, you may want to purchase Klippyo Studio rather than the basic package. What’s amazing is that the offer that is currently available on the Klippyo Official Website lets you purchase Klippyo Studio for a one-time price of $97 (only $10 more than Klippyo Personal), instead of $197 per month!
Klippyo offers a 30-day money-back guarantee. I didn’t request it of course because I was more than happy with my purchase but I always see clear and transparent guarantee schemes as a sign of the reliability and honesty of a company.
Klippo’s 30-day money-back guarantee works this way: when you subscribe to the service you have 30 days to basically test it and make sure that the product can really suit your needs. If you decide that the software isn’t for you - for any reason, no explanation is required - u can ask for a full refund.
The way you can ask for the refund is also easy without traps or obstacles made to avoid you having your money back. I happened to require refunds for other products in the past, and I had to fill endless and complicated modules that seemed to be made specifically to make you desist from asking your money back.
With Klippyo all you have to do is sending a simple email - no PEC, no modules - to their customer support. They’ll start the refund procedure as soon as they receive your email.
If customer support is a sign of the reliability of a company - as it is in my opinion - Klippyo stands among the best. There is a customer support available h24 and seven days a week!
Pros & Cons
- User-friendly interface and ease of use
One of the main aspects that I appreciate about this Klippyo is that you don’t have to be a skilled video-maker to create professional-looking videos.
- Several Libraries Included
Where most software have image and template libraries include, Klippyo also has assets, video-clip, and royalty-free audio tracks.
- 99,999% Availability
I bet this is a parameter most users won’t check, but I’m a marketer and online entrepreneur, I share videos for a living and I have to be always able to create videos if I need or want to, at any time of the day (if I wanted scheduled work hours I’d be working in a bank!)
Availability is essential when you have software that is fully cloud-based and therefore requires a hosting server that is always running and functioning. If an online software isn’t available one day a week for maintenance it isn’t suitable for me or any online entrepreneur or freelance.
Klippyo has a 99,999% calculated availability, which means that it is always running and functioning. As long as you have an Internet connection, it will be always available.
Klippyo Studio, which is the most advanced and expensive option, comes to an extremely affordable price.
Cloud-based software requires an internet connection every time you use the tool. This might be a problem for those who don’t have continuous access to the Internet.
Yet, the advantages a cloud-based software offers are totally worth it: you don’t have to download any file or purchase any physical support, you don’t have to have free storage space on your computer hard-disk.
You don’t have to install anything. Plus, you can access to the platform from any device (computer, tablet, and smartphone) whatever is the operating system running on it.
- It requires an Internet Connection
Cloud-based software have their advantages, but you always need to have an Internet connection to use the platform. If you have the possibility of being always connected, this won’t be a problem for you.
- The basic package (Klippyo Personal) is very limited
Is Klippyo Suitable For You?
If you are a marketer and online entrepreneur whose activity involves sharing videos (whether they be promotional, information videos, meme, or other types of video) Klippyo is definitely suitable for you.
I can tell because I am a marketer and online entrepreneur and I’m using Klippyo on a daily basis finding it extremely helpful. Yet, I think that there a lot of other people that could find the tool useful. For example:
- Social media influencers
- Freelancers of various categories
- Online coachers
- Small and local business owners
- Anyone who needs to create professional videos quickly but isn’t a professional video-maker.
Those who have zero experience with video-making tools will be able to create top-grade videos with Klippyo.
You probably got how much I appreciate the Klippyo platform reading my review. There are things that can be improved (see the Cons section) but for my specific needs as a marketer and my specific skills, Klippyo has been and keeps on being an essential tool for my business.
I have been using it for months now. When I first start using it I aprreciated the user-friendly interface and the ease of use. I was finally able to create the videos that I wanted to create without asking for anyone’s help or staying at my computer all day for a 3-minute video.
Then, the features available on the platform made me think of new ideas and I started creating new and more complex videos. So, not only I was able to create videos when my skills were limited, but I was also able to improve myself and the quality of my video content.
Conclusion and Recommendations
When you share videos online - whether they be on YouTube, social media, or other web platforms - somehow the presentation is more important than the quality of the shooting itself.
Klippyo can help you figure out what is required from your video to be engaging and attention-grabbing on the most popular platforms and helps you realize the video itself.
The amount of features that are available stimulates your creativity other than being extremely helpful in the actual creation and editing of the video. As I have already mentioned in the course of this review, you can only utilize the full package of features if you purchase Klippyo Studio, so I’d recommend purchasing this package rather than the basic one (for a cost of $97 instead of $87 it’s totally worth it).
I was extremely satisfied with this Klippyo software and I think it could be extremely helpful to a lot of marketers and online entrepreneurs as well!