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KeySearch Review: Best Affordable Keyword Research Tool?

By Tom

June 3, 2020

There are a lot of SEO tools available on the web, some of them extremely valuable and useful, but how many come at a price affordable for small digital entrepreneurs and bloggers?

Most of those that fall into this category must make do with small tools with small features, and combine the work of four of five different tools to have a valid keyword research and competitor analysis.

At least, this was what I’ve been doing for the whole first year working on my small online business. Then…

I can’t say I bumped into Keysearch. I’ve been actively searching for an affordable comprehensive tool that could do the work of the several small (some free some extremely cheap) tools that I was using.

Keysearch was the most promising. It comprises a keyword search tool, a backlink checker, competitor analysis report, competitor gap tool, webpage analyzer, and some additional features and it costs less - much less - than the most popular professional SEO software tools.

So, I decided to give Keysearch a try. In this review, I’m going to share my experience as a small digital entrepreneur who does professional work online but with small financial resources.

In the first part of this Keysearch review I’m going to tell about the information I gathered before making my purchase. In the second part, I‘m going to tell about my personal experience with Keysearch, my impressions, and some thoughts about who may find this tool most helpful.

So, is it Keysearch really as good as it seems? Read my Keysearch review to find out!

The makers of the Keysearch software tool

The thing I wanted to know was who was behind Keysearch. After all, I was searching for a professional tool, not some cheap free software designed by someone who creates software tools as a hobby.

Keysearch has been founded five years ago, in 2015, by a small team of people with a lot of experience in SEO marketing and software.

While Sandeep Singh - Lead Developer - and Rob Pfeffer - Support & Marketing - gave their contribution to make the newborn company grow, the mind behind Keysearch and all it has to offer to the user is Dan Pfeffer.

He started working with SEO back in 2008 and soon began to develop SEO tools and software. With the experience gathered during these years, in 2015 he was able to design a comprehensive SEO tool which was the very first version of Keysearch.

Not only he has conceived the project and founded it, he is still working on developing updates, writing blog articles for the Keysearch website blog section, and working for the growth of his business.

My impression was that Keysearch was designed by professionals passionate about their project who keep on taking care of it searching and providing improvements.

Another thing that I appreciated is that the Keysearch team present themselves into the About Us section of the Keysearch webpage. You don’t have to search around for having this information. Also, I did a small check and the information provided for each team member resulted to be true.


Main Features

  1. Web-Based ToolKeysearch works entirely online, which means that you’ll have no software to be installed on your computer and no compatibility or storage-space issues. If you look for something easy, this is a good start.
  1. Keyword Research: This is probably Keysearch’s main feature: the biggest that you (like me) are going to do with this tool is running your keyword researches.

    And it is just impressive how in-depth these researches can be. The amount of data and information that Keyserch provides to you is astonishing: related keywords, difficulty checker (based on the competition for that keyword), trends, long-tail keyword (with low competition) suggestions, what keywords your competitors are ranking for, and more.

    You can use these data to identify your content topic and then optimize it.
  1. Backlink Checker: Backlinks are an important factor that determines how your web page can rank on search engines. This tool can analyze domains or specific page and provide the following data:

    - What anchor texts are used in each backlink;
    - The domain strength
    - Link-follow status, and more.
  1. YouTube Keyword Research: With an interface that looks like a regular SERP research interface, the Youtube Keyword Research tool allows you to run your keyword research to know what are the trends, competitors, and most popular niche topics on the Youtube platform.

    The data you can collect with this tool are the following:

    - Age: how old the videos are
    - Views: how many views videos have received
    - TitleMatch: is your keyword in the titles of videos in Youtube?
    - DescMatch: is your keyword included in the descriptions of video on YouTube?
  1. Multiple Search Engines: Google isn’t the only search engine out there and not the only one people use (sometimes even without realizing).

    Every day users make their researches on eBay, Amazon, and more.

    If you are an affiliate marketer or you run an e-commerce, you may want to know what people are searching for the most popular markets on the web, how your keywords can rank, and collect data from the competition.
  1. Competition Analysis: This is what I used to find harder using cheap or free SEO tools. KeySearc - for an affordable price - allows you to do an in-depth competition analysis with a lot of data that it collects for you and provide in a clear way.

    Their algorithm can even be sophisticated but what you see is data collected in a color-coded page that make the interpretation easier.
  1. Content Gap: This tool is extremely helpful. It can really help you understand what your website or blog lacks in comparison to the websites and blogs that are most successful.

    It shows you the keywords that multiple competitors are ranking for but your website is not.
  1. Opportunity Finder: This tool helps you identify guest post opportunities and backlink opportunities.

    In particular, I wasn’t even considering guest posting before Keysearch. I had to understand its importance and now I use this tool as often as I use the keyword research tool.
  1. Result Tracking: Keysearch can track your rankings automatically. You can also pick a specific location for the tracking.

    But Keysearch goes even beyond: it lets you get on-demand ranking updates, create reports and notifications. This feature allowed me to optimize my schedule and the way I organize my work.

How Keysearch works and what can you use it for?

It would be impossible to explain how each of the Keysearch features work in the details. But I thought of sharing how I use Keysearch for getting the results I need in terms of keyword research and content optimization.

How to narrow down ideas for new content with Keysearch

Whenever I need to narrow down ideas for your next content, I use the Keyword Research tool. It helps me understand, given a seed keyword, what the audience is most interest in about that argument.

For example, if typing “running shoes” on the search box, I can make an idea about what the targeted audience (in this case runners) usually researches about this topic and, therefore, what they are most interested in.


So, continuing with this example, I can understand that the most effective content would be something like “best running shoes for 2020” or “running shoes for beginners”.

Doing keyword research is extremely simple: type the seed keyword in the search box and select your country to make a specific geographical search or use All Locations. Click search and now read the results. The information the tool provides are many:

  • Competition on the same keyword (the higher the score the higher the competition).
  • Search Trends: it shows how popular the keyword has been during the year.
  • Keyword Suggestions related to the topic. This is the most helpful information to narrow down ideas for new content.
  • By using the Filter button and putting 4 or 5 in the number of words box you can also have a list of the long-tail keywords with low competition. This is extremely helpful and most of the free/cheap SEO tools don’t allow you to make such a detailed and deep research.

How to use the SERP Analysis tool on Keysearch

SERP Analysis helps you optimize your keywords choice. The SERP Analysis tool gives you 10 results for each selected keywords.

These results correspond to the top ranking websites in the Search Engine Results Page. By analyzing this data you can make an idea about the possibilities that your content has to outrank the competitors using that given keyword.

In particular, take a look at the PA and DA information (respectively, Page Authority and Domain Authority). If the top 10 is populated by websites with DAs over 80, know that it will be difficult to compete (unless your website is just as authoritative).

The PA number gives you additional information: sometimes high authority websites have single pages with low authority. In this case, you would see the PA number displayed green and this means you have a better chance of competing.


Additional data available on Keysearch

The Rankings/Data tab gives you every keyword that the displayed URL is ranking for. The Social metrics tabs lets you know how many times the URL has been shared on Facebook and Pinterest.

These are all useful information that you need to create effective SEO content for your website or blog.

How to do a Competitors research

Keysearch can let you know what keywords are your competitors ranking for.

Also, it lets you do so easily. All you need are a couple of clicks: you can pick one URL (from the results of a SERP analysis on a given word for example), open Competitive Analysis, and then Organic Keywords.

You’d get a list of keywords for which that particular URL is ranking for.


How to use the content assistant

This tool helps you make an idea about the effectiveness of your blog or website content. You can find the Content Assistant in the More Tools menu.

Here, you can enter a full blog post. You can add your location and, of course, the keywords you are using. Keysearch would provide the most important metrics and statistics about your content:

  • The word count and the average Google first page word count;
  • The recommended keywords for your article;
  • The number of keywords used in your article;
  • The competition level for your keyword.

The backlink checker

These are the features that are more useful for my work as a digital entrepreneur and content creator for my website.

Yet, other users, like affiliate marketers, video marketers, or video content creators could find the other tools just as helpful. 

For example,  lets you do your keyword researches on search engines different from Google including Amazon and eBay (this could be extremely useful to affiliate marketers or e-commerce sellers) and YouTube (helpful for video creators and video marketers).

Price and Guarantee Scheme

Keysearch’s price is not a feature to be overlooked. Its affordability is one of the main reason why you should opt for Keysearch as the keyword research tool for you small business.

When you are at the beginning you want to reduce the expenses as much as possible but you can’t rely on poor-quality tools or you’ll never grow. Keysearch is the most valid option out there.

Other than featuring all those specific tools that we’ve already discussed, it is also cheap and offers some pricing options to adapt the expense to your possibility.

First of all, there is a free trial option. The free trial lasts 1 month, but it lets you make up to 5 daily researches and analysis and it doesn’t include the rank tracker keywords and the competitive analysis features.

I don’t think this is enough to use the Keysearch software for free for a month (at least not in a way that is effective for your work). But this is an opportunity for testing the product, understanding how it works, and whether or not it can be helpful for your work.

It is also an opportunity to learn how to use it, so that once you start paying for that you can immediately use it at 100% of its possibilities.

The payment options are only two:

  1. Starter. This package includes all the Keysearch features but with a limit set for daily searches and analysis (maximum researches: 200) and rank tracker keywords (maximum keywords 80). This package only costs $17 per months.
  2. Pro. The Pro package includes the same features as above (all the Keysearch features) but with limits for daily researches and analysis set at 500 and the one for ranking tracker keywords set at 200. This package’s price is $34 per month. The fact that there are limits set even for the premium package isn’t something that I have appreciated. If I’m paying for the full package I’d like to use the tool unlimitedly. Yet, I’ve never reached the limits so far, so this little drawback has never bothered me that much.

You can save even more money if you choose to pay yearly instead of monthly.

  • You can pay $169 for one year if you opt for the Starter package. You’d be saving $35.
  • You can pay $279 for one year if you opt for the Pro package. You’d be saving $129.

Guarantee scheme

If you take a quick look at the Keysearch Official Webpage, you have the impression that they offer no guarantee on their product.

The free trial is what they offer to let you learn how to use the tool and understand whether or not it might be suitable to you.

This is not true. I had to dig a little deeper but I found that they actually have a guarantee scheme.

Keysearch offers a full refund for those who are not satisfied with their purchase and make a request within 30 days from the initial date of their first subscription payment.

This information is provided in the Terms of Service Agreement available on the Keysearch website, but it’s not well displayed on the homepage like many other software webpages do.

I don’t know why they wanted to “hide” this information like that but, while I appreciate that they offer a refund-policy, I don’t appreciate that they are not fully transparent about that.


My Experience

As you can tell by this Keysearch review, I use Keysearch mainly as a tool for creating and optimizing my website content.

I see Keysearch as a double tool: first I do my research to understand what topics are more convenient and more effective on my website. Then, I shape my content relying on the data Keysearch provides for me.


Keysearch vs the competition

Also, in a certain way, allowed me to learn from my competitors in a more effective way. With the data at my disposal now, I understand more deeply why and how some websites and blogs have obtained their success and I’m updating my strategies based on what I learned.

I thought this Keysearch review couldn’t be complete without comparing Keysearch to its main competitors Neil Patel Keyword Tool and SEMRush.

As I mentioned at the beginning of this article, I actively searched for an affordable and quality tool and SEMRush and Neil Patel's Ubersuggest tool were both options that I evaluated.

This is how we can compare these two tools with the one that I end up choosing as the best.

SEMRush is a solid platform. Today it’s being promoted as a marketing tool while up to some years ago it was known as a SEO tool. 

However, it can be helpful to both understanding the market and optimizing your content. The main problem with SEMrush is that it is too expensive, in my opinion, for beginners or small business owners and administrators like me.

Ubersuggest, Neil Patel’s Keyword Searching tool is instead a free platform. Yet, I found it to be amateur-level. 

The features are always changing, the data are not given in a clear way and you are not 100% sure that you can rely on that information.

Pros & Cons


  1. No installation. Keysearch is an online tool and no software installation is required.
  2. Clear, good-looking, color-coded interface. I always appreciate a nice interface. Color codes help understand the results with a glance.
  3. Lots of features with lots of metrics, settings, and options. You can really set the parameters you want for your researches. Keysearch can make very specific research for you.
  4. Deep analysis of the competition. Competition analysis is one of the most advanced tools that keyword research tools can include, and most of them ask you to pay a lot of money for using them. With Keysearch it is all included in the package.
  5. Affordable. When compared to the other quality keyword research tools available in the market, Keysearch is undoubtedly the most affordable.
  6. Two main distinguishing marks from the competition: Keysearch is more complete and cheaper.


I could identify two main drawbacks in Keysearch. I want to point them out, even though, I must say, neither of the two affected the usability of the tools and the results you can get from it.

  1. Limits even in the Pro package. The Pro package, the most expensive one, should be the Full package, I don’t like that there are limits (limited research & analysis and limited rank tracker keywords) set for the full package I’m paying for.

    On the other, as I’ve already mentioned, I should repeat here that I’ve never reached those limits, so they have never affected the actual usability of the product.
  2. Hidden Guarantee Scheme. Keysearch is very transparent about what they offer. The free trial is an honest way to let you become familiar with the product before subscribe to that and this should mean that they are really confident with the quality of it.

    They are confident that if a user tries Keysearch for a month, then they will be willing to pay for it. This is why I don’t understand why they are not fully transparent about their guarantee scheme. There is no mention of it on the website homepage.

Conclusion and recommendations: who is Keysearch most suitable for?

Don’t let you the beautiful, colorful, and well-organized interface mislead you. This is not a fancy tool for amateurs.

Keysearch is a professional tool that can be used even from beginners because of its ease of use. But the researches it allows you to make are deep, detailed, and capable of providing a wide range of data that you can use for different purposes.

Even though ti is aimed at small business owners, I wouldn’t be surprised if it was used even by professionals and big digital entrepreneurs.

I think that anyone who is running is own online business and who’s trying to do as much as possible on their own will find this tool extremely helpful.

The help small entrepreneurs can get from it is dual:

  1. Keysearch is extremely helpful in narrowing down ideas for your blog or website content.

    Through deep research with this tool, you can understand what could work better on your blog or website in terms of the ranking score.

    Plus, you can actually learn what worked and what didn’t in your strategy with the tracking data that it provides. 
  2. Keysearch is the tool you need to optimize your content, make it top-grade quality, and capable of competing. I’d like to add one final utility I found in Keysearch. It gave me the information and data so that I could learn from my competitors.

So, while I think Keysearch is the best tool available for small entrepreneurs like me, I also think that there are other categories that may find it extremely useful.

Marketers and affiliate marketers, for example, can use the possibility of making research in search engines like Amazon and eBay to collect data that are useful to them.

The same way, YouTubers and video-marketers can utilize the YouTube Search tool for the same reason. Also, content-creators of any type should work with Keysearch to be able to offer content that is optimized for search engines.

They could leverage their work and increase their income.

Now that we’ve arrived at the conclusion of my Keysearch review, you may have already guessed what is my verdict of this incredible tool. I’m enthusiastic about it.

Since I’m using it for my work, I passed from being an amateur to be a small professional digital entrepreneur.

My ranking has got better and so did my income!

In my opinion, Keysearch is the best affordable keyword research tool available in the market today.










About the author

Hi! My name is Tom. I am a passionate reviewer with lots of experience in online marketing and economics. I've tested a lot of software. Read my honest reviews and make a good decision!

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